Do you want to talk about Flottform?

Our vision of developer-focused marketing
Published on 2024-04-03

Hello y'all! 👋

Our first demo is live and it has gathered good feedback, even though it is not working with specific network configurations without a TURN server yet. But we keep an eye on it and the integration of a TURN server is on our roadmap. In today's blogpost we want to focus on tech talks and developer-focused marketing.

Marketing for developers

As we mentioned in one of our previous posts, we see customer support as a good first use case. While LinkedIn and landing pages are effective in reaching customer support specialists, our approach to connecting with developers is a bit different. The best marketing strategy is to provide value through problem-solving and information. We're building Flottform in public, sharing our journey, challenges, and achievements. We believe this transparent approach is the best way to connect and share knowledge. Our focus is on creating a product that's easy to integrate, technologically sound, and highly customizable to fit any project's needs. Clear, honest communication about Flottform's features and limitations resonates well with the dev community.

One of the coolest ways to share our journey and knowledge is by giving talks at various tech events. These aren't just opportunities to show off Flottform (though we're quite proud of it!); they're opportunities for us to listen, learn, and evolve. Each event is a chance to get real-time feedback and insights straight from the developer community.

Next talks

First up, Jörn will be speaking at MunichJS on April 18th. He will present unconventional applications of WebRTC and illustrate how Flottform.io uses this technology for collaborative web form input. Discover the expansive potential of WebRTC in enhancing user experiences and improving various digital projects and applications.

Next, we're excited about participating in the JSCraftCamp on June 7-8 in Munich. JSCraftCamp follows the BarCamp format, offering a participant-driving experience where attendees lead discussions and create the agenda. It's a platform for networking and participating in workshops, making it a must-attend for anyone passionate about JavaScript or web development. From our side, we're still brainstorming the perfect session to engage and inspire, and we welcome your input on topics you're curious about!

By the way, Jörn is helping to organize JSCraftCamp this year and the Orga team is still looking for sponsors. If you want to support this cool tech event, feel free to reach out to Jörn or the Orga team through their GitHub Sponsoring 2024 board.

What's coming up next?

As mentioned before, our next goal is to set up a TURN server and secure it properly. We also want to add an analytic tool to our landing and demo page so we have an overview of visits and can learn which explanations and parts of our landing page we need to improve. At the same time, we do not want to use Google Analytics, deal with cookies, data storage and worry about GDPR compliance. That's why we are thinking about using Plausible.io for this purpose. It doesn't use cookies, fingerprinting or other privacy invading measures. Additionally, Plausible provides insights without collecting or storing any personal data of website visitors, which aligns with the privacy-first approach mandated by GDPR regulations.

Stay in touch

Join us on this exciting journey! Follow our progress, share your insights, or even challenge our approach - we're here for it all. Connect with us on LinkedIn and Twitter / X. Every comment, like, and share fuels our progress! Join us at MunichJS and JSCraftCamp for insights into WebRTC's innovative applications.

Cheers,

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